We've been asked by CRM Casa Della Piada to create a series of short videos to launch the brand on TikTok and to improve the engagement rate of their Instagram profile. 

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The campaign revolves around the incredible versatility of the simple but iconic piadina, and aims to target a whole new range of potential consumers by showcasing new and creative recipes that put the piadina at the centre of every breakfast, lunch and dinner. 

 

Aside from showing it’s versatility, the campaign communicates another side to the piadina, translating its perception as a simple, everyday base into the star of every meal.